The Tao of Sales
An Easier Way to Sell in Tough Times
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Strategic Partners

The people listed here are both business partners and friends, with our working relationships going back as far as 30 years in some cases, and friendships even longer.
You'll value them as resources and want them as friends.

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People Mentioned in the Tao of Sales


Adverstising and PR

Dan Adams started one of the world's first brand consultancies in 1979. Since then, he has built a prestigious list of enduring client relationships in the US and around the world. Using Dan's proprietary tools, "The Brand Funnel" and "Exceptional Marketing Organization" survey, he and his global team of seasoned professionals offer clients a fresh and practical understanding of the art and science of brand-building. His firm has developed special expertise in three interlocking competencies:

"We love brands and the art of giving them competitive fire. We believe in discipline, creativity, hard work and at all times keeping it simple. We serve only clients who share our mission. The others would only waste their money and our time."

I've experienced first hand Dan's unique gifts of first, helping clients see past their initial insights to fully comprehend the deep essence of their organization and brand, and second, to practice the disciplined patience of holding back on implementing their insights until they've touched that essence.

The Daniel Adams Company, Dan Adams, President, 8151 Route 12 South, Barneveld, NY 13304. 315.896.4107
Email Web:

Dick Murdock is a seasoned creative and direct marketing strategist whose innovative fund raising strategies, convincing copy and compelling print ads and TV spots, have raised hundreds of millions of dollars for a wide range of non-profit clients.

Examples include: creating monthly giving clubs for Mercy Home for Boys and Girls that now drive over 45% of their revenue; a 9-part member renewal series for Arthritis Foundation that increased revenue over 10% per year for 10 years; a loyalty club for M. D. Anderson Cancer Center that has increased donor retention by 22%; and an integrated print/mail/telemarketing Capital Campaign for Consumer's Union that raised $15 million for new product testing laboratories.

His work on behalf of clients such as American Cancer Society, International Academy of Compounding Pharmacists, American Diabetes Association, Alzheimer's Association, Special Olympics International, Disabled American Veterans, Dana-Farber Cancer Institute, Consumers Union, Save the Children and numerous hospitals, has won both national and local awards.

He has the rare ability to balance his rich marketing expertise and creative talents (he's also a avid guitar and dobro picker) with a laser-like focus on achieving measurable, sustainable results for clients.

Murdock Associates, Richard P. Murdock President, 89 Strawberry Hill Street, Dover, MA 02030. 508.785.2793

Sales and Leadership Learning Consultants

Lauren Anderson has become a leading force in the beauty, fashion and business worlds by leveraging her experience and passion for results to help clients become leaders in their fields. Before starting her own firm in 1990, she was a top executive with Estee Lauder, creating a legacy of innovation within the company for programs that have become industry standards, such as Estee Lauder's Vassar College Retreat.

Lauren's motivational speaking style and savvy media skills make her a highly sought after spokesperson and frequent and recognizable guest on national television. She writes numerous articles for top specialty and professional publications and is completing on her first book based on her wide-ranging experiences.

Her firm provides training and development solutions, conference planning and execution, people sourcing and public relations for an international client base seeking the best talent and programs available in the world today. Among their clients are such renowned companies as DeBeers, Chanel, Morgan Stanley Dean Witter, Avon, The Limited Corporation, LVMH, Calvin Klein, Sears, The May Corporation, and QVC.

When I first saw Lauren, in 1987, utterly captivate and inspire an audience of salespeople at the Vassar College Retreat, I knew I was in the presence of one of the most dynamic people I would ever have the pleasure of knowing.

Lauren Anderson Associates, Lauren Anderson, President, 2455 E. Sunrise Blvd., Suite 811, Fort Lauderdale, FL 33304. 954.566.1931
Email: Web:

Tita Beal is an award-winning learning systems expert who develops highly focused, innovative learning programs primarily in the areas of sales, management development, customer service and product knowledge. We have collaborated on a number of sales learning projects for clients such as Estee Lauder, The Travelers, TIAA-Cref, and Sandoz. Tita designs and writes simulations, interactive sales, product knowledge, training and informational multimedia programs, and video scripts for CD ROMs, laptops and websites. She has also designed, developed, written, tested and delivered corporate training workshops, self-instruction, interactive video and videoconferencing programs.

Projects include: Deutsche Bank /Bankers Trust (Interactive video: Client-centered Sales Training, Private Banking Trust and Investment Products, Sales Networking); Chemical Bank (Interactive video: Financial Planning Services); Credit Suisse (Networking for Private Banking Clients); JP Morgan (Financial Analysis, Foreign Exchange, Risk Analysis, Trusts, others); Prudential Bache (Financial Analysis); NatWest (Integrating ATMs, bankers' desktop computers and account representatives' laptops); Harpers Bazaar (Writing screen copy/video scripts for laptop sales presentations); Media Circus (Design/writing of Promotion Marketing Association Website); Saatchi & Saatchi/The Dess Group/Wyeth Ayerst (Design/writing of interactive sales training simulation game); S.N.E.T. (Writing screen copy & video scripts for award-winning CentraLink customer education CD ROM); Touchscreen Media (Writing user guide for "Star Trek: Borg" CD ROM game).

257 West 99 St, NYC 10025. 212.663.6812

Through MIB Productions, Mark Brodie applies nearly 20 years of expertise with his extensive database of video & post-production talent to serve his clients. Mark has forged relationships with production and post production facilities throughout the tri-state area ensuring highest quality product while working within clients' budgets. Our collaboration includes sales training videos for Sandoz Pharmaceuticals.

Mark Brodie has had a distinguished career as an Emmy award-winning news and documentary editor at CBS News, collaborating on more than 70 magazine shows for 60 Minutes, as well as working on 48 Hours and other CBS news broadcasts. While at CBS, Mark's stories earned 6 Emmys, a Peabody and a Dupont award. This October, MIB Productions won the international Bronze Telly Award, \from among 13,000 applicants, for a DVD created to raise money for the family of Richard Fritzky. Mark Brodie's work as an editor and producer has been broadcast internationally as well as on all major U.S. television networks. He has produced various projects ranging from educational and fundraising presentations to sales, marketing and training videos webcasting and podcasting services.

30 Park Terrace South, West Caldwell NJ 07006. 917-416-4840 Email: Web:

Hal Christensen, co-founder, with Lou Roberts, of Christensen/Roberts Solutions, is an award winning, nationally recognized expert in blended e-learning and performance support. His company provides innovative expertise and tools for design, development, and delivery of solutions that ensure business performance through human performance - at a fraction of the cost and with greater effectiveness than all other alternatives.

They have a strong track record of dramatically reduce clients' investment (the cost of training, the cost of training support staff, and trainees' productivity time) in achieving those objectives.

Sales trainers recognize that a discouragingly high percentage of what participants learn in classroom training never really sinks in - or is quickly forgotten. Christensen/Roberts Solutions has pioneered the Performance Toolkit concept to eliminate that specific problem. Performance Toolkits are a breakthrough learning approach because they organize the tools and knowledge salespeople need within the structure of their daily tasks. The Performance Toolkit guides them step-by-step through successful execution, linking them directly to a full array of tools, best practices, tips, and references that will ensure the task is done effectively.

For examples of their work with sales forces, click on their Interactive Coach and their award-winning QuickSuccess for Salesforce

Christensen/Roberts Solutions, 8 Lunar Drive,Woodbridge, CT 06525. 203.389.4440
Web: www.CR Solutions

Bill Cole MS, MA, is a thought leader and internationally and nationally recognized authority on peak performance and coaching and the mental game. Bill is the President of the ProCoach: Peak Performance Systems and Founder of the Mental Game Coaching Association, an organization dedicated to advancing the research, development, professionalism and growth of mental game coaching worldwide.

Bill Cole's exceptional, wide-ranging, life-long journey into the world of peak performance and personal development as an innovative, in-the-trenches coach, teacher, performer, businessman, researcher, writer, trainer, speaker and therapist make him uniquely qualified to speak with authority as one who has walked the talk and as one who can coach others on how to achieve their dreams.

"If you're feeling the desire to look into sales coaching, I invite you to read more about our Sales Coaching Services, including links to our articles on selling, information on our coaching services and an introductory Mental Game of Selling Assessment Package you will find interesting and helpful. You can kick the tires on sales coaching with us by calling and chatting about your needs for a few minutes, at no charge. We're happy to see if there is a good fit and chemistry."

ProCoach: Peak Performance Systems, Bill Cole, President. 1523 Alma Terrace San Jose, CA 95125. 408.294.2776 888.445.0291
Email: Web:

Shawn Doyle is a learning and development professional with an avid commitment to helping people become more effective in the workplace and in their lives. For the last 19 years, Shawn has spent his time developing and implementing training programs on sales effectiveness, communication, leadership, and creativity. He is in frequent demand as an award-winning keynote speaker.

Shawn is the President of New Light Learning and Development Inc., a leadership, development, motivation, and sales effectiveness company. Prior to founding New Light, Shawn was VP for Learning and Development for Comcast Cable for whom he co-founded a highly successful Corporate University and won Comcast's coveted Pinnacle Award for outstanding leadership.

In addition to articles regularly published in Training and Development magazine, Creative Training Techniques, and Miller-Heiman's Best Few, Shawn has authored 5 books: Juiced! How to be Creative in Business and in Life and Sales Science, (both co-written with David Newman), The Manager's Pocket Guide to Employee Motivation, and The Manager's Pocket Guide to Training. His latest, The 10 Foundations of Motivation, will be published in Australia, New Zealand, Singapore, and Malaysia in 2007. I'm inspired by his unquenchable passion for learning and his irresistible sense of humor.

New Light Learning and Development Inc., Shawn Doyle, President, 610.857.4742
Email: Web:

Roz Parry has been a national consultant and trainer in customer service, team building and sales, marketing and public relations for the past 20 years. Her clients include many of the Fortune 500 companies. She is active in her community, leading workshops through the Nevada Small Business Development Center (NSBDC) to help local business people develop the business savvy and sales/marketing strength to survive and thrive in their competitive markets.

She also serves as the Reno, Nevada Planned Parenthood Development Director managing their "Teen Success" program that inspires young mothers to avoid repeat teen pregnancies, stay in school and plan positive futures for themselves and their children.

Roz demonstrates her passion for life in everything she does. Her clients feel that passion when working with her. "Roz Parry's passion and enthusiasm coupled with her customized and thoughtful training programs are an unbeatable combination of talent and energy!" "On a scale one being the lowest and five being the highest....Roz was a 6!" "Absolutely the best program ever for our organization!" "Roz is truly a breath of fresh air, she makes you feel good to be around her!"

Roz Parry, 795 Robin St. Reno, NV 89509-1240, 775.329.1041

Linda Price and I have collaborated on large sales and leadership development projects for a decade, usually taking the form of multi-month, complex blended learning systems. To meet the challenge of turning change into sustainable business results, we've worked closely with clients to integrate a wide range of learning modalities : case studies, video, on-line learning and learning websites (in collaboration with Hal Christensen), pre- and post-program learning assessments, and self-managed discovery learning. Following her passion for helping others succeed, Linda's moving her practice now to executive and personal coaching. Email: To see examples of the work we've done together, go to Ronin Enterprises. Back to Resources